Covenant Solutions

Keyword Match Types In Adword Campaign

Keywords are the phrases/words that someone use when they’re finding something on internet.  keywords are the significant part of digital marketing for any queries users search terms on search engines like on Google, Yahoo, Bing, etc…it could be anything from services to a specific product or place. Keywords are the core of digital marketing. Without …

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Artificial Intelligence In Digital Marketing

Introduction: When digital marketers come across the word “artificial intelligence”, they immediately think of 2015’s RankBrain algorithm which includes machine learning system capable of returning answers to users. Artificial intelligence is a generalized term that encompasses different approaches and technologies that work as per “human brain” logic. In this blog, we will introduce a few …

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What Is robot.txt File And How To Use It?

As a fresher, there are so many things to learn in Digital marketing. You will learn about search engine optimization (SEO), paid searches (PPC), email marketing, social media marketing, digital display marketing, web analytics, and reporting, mobile marketing, etc… Apart from this component, there is one minor component which is equally important to understand in …

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