With over 562 Million users today, LinkedIn is the largest professional network today. Over the years it has emerged as a powerful tool for not only individuals but also business owners to increase their connection and build relationships, generate more leads, promote their brand and more. However, there are still several companies who have not yet implemented a LinkedIn strategy to promote their brand or to expand their business. In today’s competitive market where the competitors are looking to gain an advantage over others, if you are lacking in a LinkedIn marketing strategy, you are definitely missing out on a lot of opportunities.

According to insights from LinkedIn, “completed Company Pages receive twice as many visitors than those with incomplete pages. And organizations that post at least monthly gain followers six times faster than those that don’t.”

So let’s understand why LinkedIn Marketing is Important for Business.

Below are some pointers which will help us to understand why is it important to incorporate LinkedIn marketing strategy in the company’s marketing strategy.

1. LinkedIn is important than Facebook for Marketers

According to the Social Media Marketing Industry Report, it is clear that LinkedIn has already surpassed Facebook as the #1 most important social platform for B2B marketers. While 21% of B2C marketers cited LinkedIn as their #1 platform, 41% of B2B marketers put it at the of their list in comparison of just 30% who B2B Marketers said that for them Facebook was the most important Social Media Platform.

2. LinkedIn is the Third Most Used Social Media Platform among Business Owners.

LinkedIn is the third most commonly used Social Media Platform among the Business Owners, according to the Salesforce State of Marketing Report. Over 62% of business personnel have reported that they are currently using this platform, while 22% says that they intend to use this platform in the coming year. The stats clearly show that in the coming few years the percentage will likely to increase.

3. It is the Most Effective Social Media Tool for Recruitment

According to LinkedIn’s research, Professional Networking Sites have seen a 73% increase in job recruitment usage, compared to a 15% increase for internet job boards and a 16% decrease for staffing agencies. Recruiting talented employees for the organisation through this platform has been a new trend and an effective way for the past 4 to 5 years now.

4. Offers Your Brand Increased Visibility

LinkedIn has emerged as the top platform for B2B marketers and companies over a period of time. Not even a single social media platform has come closer to LinkedIn to what it offers to your brand in terms of visibility. A LinkedIn profile or a company page that is well-optimized has a higher chance of ranking high in a Google search. Hence, it increases the total online visibility of your brand. The most effective way of increasing the visibility of your profile or Page is by using relevant keywords in the bio and description of the page.

5. An effective platform for generating leads

The traffic generated through LinkedIn referral had the best and the highest lead conversion rate amongst the different social networking sites, study shows. In fact, the numbers of lead conversion are higher than Facebook and Twitter. It has been continuously generating more and more leads for businesses in the B2B domain.

Above-mentioned points clearly states why LinkedIn marketing is important for business and why you should blend it into your content strategy. There are a lot of Digital marketing companies like Covenant Solutions which assist businesses to formulate effective LinkedIn strategies to strengthen their foothold in the industry.

Ved Sharma | Covenant Solutions

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