In today’s competitive world it is important to have an attractive website which can easily seek the attention of many people. Company’s prime goal while creating a website is to get as many as visitors on their website. But, what if the website doesn’t drive the number of visitors as you planned? It becomes a distressing situation as the main purpose agenda of building a website is to generate more traffic and increase your sales through it. Therefore, you need a proper strategy for improving your website traffic.
Below are strategies to increase traffic on your website?
The first step towards building an impactful strategy is acknowledging the expert advice. Consult the best Digital Marketing Company to help you design a powerful methodology and strategy that attracts more traffic to your website. Here, we are about to discuss the 10 proven strategies from SEO to content marketing and how they will benefit your B2B and B2C performance level
1. Choose the best Search Engine Optimization (SEO) for more traffic
In this quick paced business world if you are not aware of SEO strategy, then probably you are something really wrong which won’t let you stay in this cut through the competition. Again, to be in the competition you have to choose the best Search Engine Optimization and for that, you need to consult a certified SEO expert to discover the nuances about SEO. This will enable you to right kind of traffic conveyance strategy. On a positive note, a clear understanding of SEO practices will truly bolster your business and supercharge the exhibition results.
2. Publish your Original Content
Content is the real king. Creating the best unquenchable content in the form of a blog, posts, image posts, infographic post, or on-site will make the visitor come back on your website again and again. People always like content which is interesting, informative and which will engage them most. Basically, it does not matter whether you are in the manufacturing industry or designing or maybe some other industry as long as you give right kind of information with your blogs it will benefit for the traffic and for the long run for your company.
3. Post and Re-post your Content
It is important for the company to post and re-post their content on a regular basis so that it will keep visitors engaged on the website or on their respective social media page. Sometimes a company can refresh and publish an Expired content again, especially when a particular piece of content has created media hype in its time. But, this doesn’t mean you re-do your content until and unless it is the evergreen content and should be brought back to the current media platform. Find new types of refreshing obsolete substance to drive more traffic with an expansion in permeability on various internet searcher stage like Google.
4. Emphasize more on Mobile Usability
If you are focused on driving more traffic to your website then you need to ensure your website is mobile-friendly. Nowadays people use their Smartphone and tablets more frequently to check any website or social media platforms. Therefore, chances are, they can possibly learn about your business through a social media platform (Facebook, Instagram, Quora, etc) and will try to connect with you. Under such circumstances, if the website fails to load on time or takes more time in loading the whole page, you can possibly lose your potential customers/clients as nearly 75% people don’t spend time on the website which takes more time to load. That’s the reason why every company should emphasize more on the mobile usability of your site and make sure it fetches less of loading time.
5. Socialize on Instagram
We all know that Instagram is currently the most wildly-popular social media platform for sharing videos, photos, and connecting with the world. So as a company it is very important for you to catch on this opportunity and use Instagram to attract and engage more customer. First and the important thing you need to do while setting up your Instagram account is to write ” Click the link in Bio”!! so that it will redirect the customer to your website. Most of the brands link their site homepage to their Instagram pages. As per the reports, brands that are creating more revenue from Instagram have updated their link and added a call-to-action in their posts which redirect the visitors to their business website. There are cases where people have built a multi-million business by simply focusing on their Instagram strategies to drive more traffic. So that’s the reason why socializing on Instagram can play a very essential role in the success of your company.
6. Answer the questions on Quora
Quora is yet another useful and important platform businesses use to generate more traffic on their website. The proper use of keywords to link your answer to anchor the content of your website or blog is the best practice one can adapt to enhance their website visits. However, make sure the platform is not misused to spam. Only the genuine and real answers subjected to get the effective results. You must know what you are talking about and the content should be linked to the query raised on this platform.
7. Build and Link your Industry Specific Surveys
One more thing companies can do to get more traffic on their website that linking the industry-specific surveys through your content and blog, As it is one of the best ways to build traffic on your site. However, make sure the surveys are specific to your niche interests and the links are relevant to your content and blog context so that it will reach out to the right audience.
8. Paid Methods
Despite the fact that for little scale business, paid commercials run unobtrusively out of the financial limit, you can even now track your devotee’s advantages and think of an expense for every obtaining Cost Per Acquisition (CPA). A strong CPA can smoothly scale up your advertising revenues. Purchase ads via Facebook. Leverage Google re-targeting ads and engage more for influencer marketing with the help of Facebook, Twitter, Instagram, and any such social media platform. This way, you eliminated the limitation of your audience and can spread the knowledge to industries worldwide and can reach out to the wider audience which eventually going to be beneficial for the success of your organization.
Conclusion
Improving your site traffic through Digital advertising and SEO rehearses is no Herculean undertaking yet it is additionally not an enchantment equation that works medium-term. In the event that you wish for your site to arrive on the primary page of Google, you should be persistent and always practice the previously mentioned strategies. With time, you will observe an increase in visibility and higher traffic.
-Aditya Kulkarni
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