Google Tag Manager Set Up And Installation

In this first article, I will be writing some core functionalities of Google Tag Manager and how you can use it upgrade your tracking. Let us understand why it is such an awesome tool  and how you can use it to level up your tracking.

If you have a website and want to add a Tracking code to it such as (AdWords remarketing, Analytics, Facebook) you’ll be asked to place a small Java script on the heading of website. The issue here is, you need to place this tracking code inside the HTML code of your page every time you want to add a different tracking template. You may find different tracking template such as: Analytics, Facebook pixel etc on a website.

To find the above codes on any website, follow the steps below:

  • Visit the website you want to check the codes
  • Right click the mouse and select “View page source” or simply use the shortcut keys “Ctrl + U”
  • A new tab opens with some HTML codes, then find “Ctrl + F” and in the find bar type “analytics”or “Facebook pixel” to find if these codes are implements in a site.

This is not the case with Google Tag Manager. GTM acts as a central code source for all the tracking codes that you want to install on your website. Once you install GTM code on all the pages of your website you can manage your tracking and marketing scripts / tags with-in a central management console.

This looks something like below, from here you can manage all the tracking codes which you want to implement on your website:

Now let us understand how to set up GTM and add various tracking codes in Google Tag Manager tool:

Follow the steps mentioned below to set up Google Tag Manager:

  1. Visit
  2. You’ll be asked to sign in with your gmail account. Enter your details and click on Sign In
  3. Once you enter you’ll see an option called “create account” Find the image below: Click on it

       4. A new page will open asking a few details. Find the Image below:

  • Enter the company name
  • Optionally indicate if you want to “share data anonymously with google and other” {When you left this uncheck data can still flow between Analytics and the other Google products that are explicitly linked to any of your account properties. Because this data is aggregated and made anonymous, it cannot be used to identify your account, organization, or users. You benefit when this setting is ON because Analytics data could be used to help build better tools and provide guidance that can help your marketing and analysis efforts. Benchmarking data lets you know where you stand in your industry and contributes to research analyses that uncover important market trends, like year-over-year increase in mobile traffic.
  • Click continue.

5. In the next step you’ll be asked to set-up your container. See the Image below:

  • Enter your container name (website link) select the type of content: Web, AMP, iOS, or Android.
  • Click Create.
  • Review the Terms of Service and click Yesif you agree to those terms.

6. Once you click on Yes you will be shown a Google Manager Tag. You need to Install it on every page of your site.

7. Once you install it click on Yes.

Add and Publish Tags

Now that your container is installed, you are ready to add new tags in Google Tag Manager

  1. Click on Add a New Tag

        2. A new section appears name the tag and click on ‘edit’. You’ll find a list of tags. Add the tag that you want to install on your website.

Different tags have different requirements, you need to specify triggers for when the tag should fire. When you’re ready, click Publish in the upper-right corner of the screen to begin publishing your changes. Enter a Version Name and Version description to describe what was changed, then click Publish. So, this way you can add multiple tags on your webpage using a single Google Tag Manager Tool.

This article mainly talks about how to set up and Install Tag manager and Install various tags on a webpage. In my other article I’ll mention a few more functionalities of GTM and how to apply various tags

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